Inside the Studio: A Fireside Conversation with Sophie Ashby

Sophie Ashby, co-founder of United in Design, founder of Studio Ashby and Sister by Studio Ashby, recently led an intimate Fireside Chat with aspiring young graduates pursuing careers in the interiors industry. The conversation created a safe and honest space for open dialogue, where Sophie shared reflections on her early career, the realities of building a creative business, and the ongoing balance between creativity, pragmatism, and industry demands.

Throughout the session, Sophie emphasised that finding one’s style is a journey rooted in exploration, patience, and authenticity rather than rushing toward fixed answers. She spoke candidly about the importance of being comfortable with discomfort, leading with humility, and leaving ego at the door to enable meaningful growth. Key takeaways highlighted the value of reflection, openness, and lifelong learning, as well as the strength found in holding confidence and vulnerability side by side.

The event reinforced United in Design’s commitment to fostering inclusive, honest spaces that support emerging creatives as they navigate their professional paths.

Sophie Ashby, co-founder of United in Design, founder of Studio Ashby and Sister by Studio Ashby, with the UiD community.